Privacy Notice for Flower Delivery Acton Customers

Name: SUNNY GARDEN
Brand: Flower Delivery Acton
Price: 49.00 GBP
Availability: InStock

Introduction

This Privacy Policy describes how Flower Delivery Acton collects, uses, stores, and protects your personal data as a customer placing flower delivery orders in Acton and the surrounding districts. We are committed to ensuring that your privacy is protected and that your personal data is processed in accordance with the UK General Data Protection Regulation (GDPR) and all relevant data protection legislation.

Who This Policy Applies To

This Privacy Policy applies to all individuals who place orders with Flower Delivery Acton, whether on behalf of themselves or others, located in Acton and its surrounding districts. By using our services, you acknowledge that you agree to the collection and processing of your personal data as described herein.

Personal Data We Collect

We collect various types of personal data from you when you place an order, make an enquiry, or interact with our services. The categories of personal data we may collect include:

Identity Data: Such as your full name, salutation, and, if you are ordering on someone’s behalf, the recipient’s name.
Contact Data: Includes delivery address, billing address, postcode, and telephone number.
Order Information: Details of the products or services you have ordered, special delivery instructions, order history, and gift messages.
Payment Data: Payment confirmation and transaction details processed through our third-party payment processors (note: we do not store your full payment card details).
Correspondence Data: Information contained in your communications with us, including enquiries, service requests, or feedback provided via our website, phone, or in writing.
Technical Data: Data collected automatically when you use our website, such as IP address, browser type, device information, and usage information (collected via cookies and similar technologies).

Lawful Basis for Processing Your Data

Flower Delivery Acton processes your personal data only when lawful to do so, and according to the following GDPR legal bases:

Performance of Contract: We process identity, contact, and order information to provide and fulfil your flower delivery order.
Legal Obligation: We may process certain data to comply with legal or regulatory requirements, such as invoicing or tax obligations.
Legitimate Interests: We may use customer data to improve our services, prevent fraud, and respond to your communications, provided these activities do not override your rights and interests.
Consent: Where required (such as for some direct marketing activities), we will seek your express consent before processing certain data.

How We Use Your Personal Data

We may use your personal data for the following purposes:

To process and fulfil your flower delivery orders;
To contact you regarding your order, delivery status, or in response to your enquiries;
To process payments and issue receipts or invoices;
To enhance and personalise your customer experience;
To comply with our legal, regulatory, or contractual obligations;
To manage our relationship with you, including responding to feedback or complaints;
To maintain internal records and manage business operations, such as quality control and reporting.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting obligations. Typical retention periods are as follows:

Order and transaction data: Retained for up to 7 years to comply with tax and accounting requirements.
Contact and correspondence data: Retained for up to 3 years after your last contact or order unless a longer retention period is required by law.
Cookie and technical data: Stored in accordance with our cookie policy and for no longer than is necessary for the purposes of analytics and website functionality.

At the end of the relevant retention period, your data is securely deleted or anonymised.

Who Processes Your Data

We take the security of your data seriously and only share personal data with trusted third parties (data processors) who assist in the provision of our services, under strict contractual obligations to handle your data confidentially and securely. Categories of such third parties include:

Payment processing service providers;
Delivery and courier partners for fulfilling your orders;
IT and cloud hosting providers (for secure data storage);
Professional advisors and auditors (where required by law);
Regulatory authorities if required by law or regulation.

Your personal data is not sold or shared for unrelated marketing purposes, and we do not transfer your information outside of the UK or European Economic Area unless adequate protections are in place.

Your Data Protection Rights

Under the GDPR, you have rights concerning your personal data. These include:

Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You have the right to correct inaccurate or incomplete information.
Right to Erasure: You may request deletion of your data where there is no lawful basis for its continued processing.
Right to Restrict Processing: You may ask us to limit how we use your data in certain circumstances.
Right to Data Portability: You can request your information in a structured, commonly-used format for transfer to another provider.
Right to Object: You may object to the processing of your data for direct marketing or where processing is based on our legitimate interests.
Right to Withdraw Consent: Where processing is based on consent, you can withdraw this at any time.
Right to Complain: You have the right to lodge a complaint with the relevant supervisory authority if you believe your data is not being processed in accordance with the law.

To exercise any of these rights, you should submit a written request to us. We may require you to verify your identity before processing your request.

Data Security

We apply appropriate technical and organisational measures to protect your personal data from unauthorised access, accidental loss or destruction, and unlawful processing. Your data is stored on secure servers, and we regularly review our security policies and procedures.

Updates to This Policy

We may amend this Privacy Policy from time to time to reflect changes in the law or our practices. The latest version will always be available from us on request. We encourage customers to review this policy periodically to remain informed about how we protect your information.

Contact and Further Information

If you have questions about this Privacy Policy or how your data is handled by Flower Delivery Acton, or wish to exercise your rights under the GDPR, please contact us through our provided communication methods. We are committed to working with you to resolve any concerns regarding your privacy and personal data.